Taste Test in a World War II Blackout

Mad Men, the TV show about advertising in the 1960s, takes place just at the dawn age of television commercials. It was then that the taste test became prominent.

Blindfold an actor and feed him/her two competing products. The sponsor’s product is chosen as best.

But that blindfold test idea must have been created long before TV. I saw it used during World War II in a blacked-out German farmhouse where our squad of combat engineers was preparing for a night spent clearing mines from a road. Continue reading

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